The Festival on 18 November will put a new spin on B2B games promotion, by eschewing the sales pitches and marketing collateral that are so important to traditional events. Instead, it will make play the central element of the process, with a large selection of the latest games being showcased in a playable format. 

It will take place in a vibrant online environment that mirrors the one that players have at their fingertips when they log in to their favourite casinos, allowing decision makers and influencers from the operators’ product teams to engage with the games in the setting they are intended to be played.

Attendees will be able to drop in at a time convenient for them on the day and try out a host of games in free-play mode, enter slots tournaments with eye-catching prizes, and watch some of the leading casino streamers playing the slots.

While Slots Festival will be fun, its primary intention is to give participants a valuable overview of the games market and the latest trends, providing a new perspective as they develop their product roadmap into 2021.

Stewart Darkin, Managing Director of CasinoBeats, said: “There’s really no substitute for playing the game. Videos and demos are an important part of assessing a product, but actually playing the game gives a different sort of insight into how slots players will see the title. 

“It’s often difficult for operators’ casino teams to find the time to experience the many features of a single new game, let alone compare a selection of the latest titles from different developers by playing them side by side.

“Slots Festival will change that by providing a relaxed environment in which they can do just that, with a huge selection of games from a variety of suppliers ready for them to play at their leisure.”

The games developers and suppliers showcasing their latest products at Slots Festival include BGaming, Big Time Gaming, Kalamba Games, MGA Games, NetGaming, OpenGaming, Oryx Gaming, Spinmatic, Stakelogic and Yggdrasil. All will have product specialists available to answer questions about the games themselves and any associated technical or commercial queries. 

Leading slots streamers CasinoGrounds will also be putting the latest titles through their paces, as one of the industry’s most-followed streamers - Kim Hultman aka LetsGiveItASpin - tries out some forthcoming releases live at the Festival. 

Gaming professionals, such as members of operators’ casino teams, slots and casino affiliates, content aggregators, and igaming industry media, can register for the CasinoBeats Slots Festival for free by clicking here.